Testimonial Attorney James Ellis Gumbiner

Testimonial Attorney James Ellis Gumbiner

On May 5th, 2011, posted in: articles by admin 1 Comment

As one of the leading workers-comp attorneys in the Chicagoland area I soon realized how crucial it was for my firm’s growth to reach out to the fast-growing Hispanic market. As a foreigner to the Latino community it was clear to me I needed to rely on the expertise of an agency that had an incomparable insight to that population. When I met the team at Alario Group I had no doubt in my mind I had found the key to the Hispanic market. In just a few days after our first meeting Alario Group had designed a comprehensive strategy for my business. It included specific demographic targets, a detailed media buying strategy that included TV (30 sec. commercials, infomercials, regular TV, cable TV), radio and print; and a presentation of several creative ideas to develop into production for advertising. All of these were carefully customized to meet my specific needs and budget. Alario’s award-winning creative team took care of all the production work and within a few weeks they were ready to launch a full advertising campaign.
A few months later my business had grown by 100%. And better yet: my advertising budget had gone down by 30% thanks to their media buying expertise and their unbeatable negotiation skills with media outlets.
Reaching out to the Hispanic market has proven to be one of the best business decisions I’ve ever made. Reaching out to Alario Group has unquestionably been the best.

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