Team Leaders

Ruben Figueres
Media Director / Owner

Ruben is Alario Group’s fearless leader. After receiving an MBA from ESADE Business School in Barcelona, he began his career at Price Waterhouse/Spain, moved to the US in 1988, and joined Leo Burnett and later Telemundo|NBC before founding Alario Group in 2002. Frequently cited as an expert in marketing to the Hispanic market, Ruben oversees the company’s management and business development as well as annual media negotiations. When not working, Ruben keeps busy as a writer/screenwriter, an accomplished triathlete, a tireless traveler, and a delighted father and spouse.

Michal Siewierski
Chief Producer

Michal Siewierski is a world class TV producer with 10 years of experience and over 500 TV commercials, programs and videos to his credit. Born in Poland and raised in Brazil, where he lived for almost 20 years, Michal Siewierski’s background in graphic design and multimedia is well reflected in his work. His commercials have played on several stations throughout the United States and Central America. His primary focus is in producing and directing TV commercials, TV shows and corporate videos. Fluent in Portuguese, Spanish, Polish, and English, Michal Siewierski specializes in multilingual productions especially in Spanish. He is also considered an expert in several aspects of the production process, from initial stages of pre-production to script writing, shooting and editing. On his free time Michal enjoys flying gliders under the clouds of northern Illinois looking for thermals.

Adrian Alonso
Creative Director

Long before he ever heard the term ‘creative director,’ Adrian already was one. In his teens, he began shooting and editing short films and basically never stopped. After holding positions as Field Producer for Bloomberg News in Buenos Aires and News Editor/Commercial Producer at Univision/Chicago, Adrian joined Alario Group where he is chief resident writer and brainstormer. Born in Argentina, Adrian plays soccer and travels whenever his schedule allows.

Bill Rastello
Chief Financial Officer

Bill parlayed an MBA in finance and economics from Northwestern University’s Kellogg Graduate School of Management into a wealth of experience including 15 years in management at US Gypsum Company and co-ownership of Food Ingredients Inc., a food distribution service that was sold in 2007. In 2008 he joined Alario Group where he skillfully oversees all financial and administrative support systems. A sports and music enthusiast, Bill is married with two grown children and two adorable grandchildren.

Eva Pareja
Project Manager

Eva is first and foremost an avid reader and writer who believes that all communication has the potential to be as compelling as a great book. Her career began as a radio reporter and later a tv reporter in her hometown Madrid where she boldly applied her literary standard to financial reporting! All the while she was earning her B.A. in journalism and communications. Seventeen years later Eva is Alario Group’s utility player – equal parts project manager, copyrighter and translator.