Our Latest Work:

Instituto Cervantes Chicago

Alario Group is honored to work with the world’s premier organization promoting Spanish language and culture in nearly 70 cities across the globe. Thanks to Directors Ignacio Olmos and Antonio Martínez's leadership, the Chicago branch is held as a model for other Instituto Cervantes locations. » read more

Mayor Emanuel Spanish Advertising Campaign

Congratulations to Mayor Rahm Emanuel on his re-election! We were proud to be the designated agency for Mayor Emanuel’s Spanish-language campaign when he first ran for office in 2011 and again in 2015.» read more

Obama for America 2012

As a member of the paid media team that helped re-elect President Obama, Alario Group takes pride in the fact that Latino support of President Obama surpassed the 70% mark. Additionally, there was an increase in Latino voter turnout, providing key demographic support in the reelection. » read more

CURE gets first Spanish PSA spot

We found ourselves inspired by the work of Susan Axelrod on behalf of CURE (Citizens United for Research in Epilepsy). Epilepsy is a disorder that affects millions in the United States and around the world. When epilepsy strikes children, their parents often find themselves powerless to find a medication that will stop the seizures long enough to provide a normal life for their children.» read more

De Gandía a la casa blanca

“From Gandía to the White House” is Ruben Figueres’ latest book, which tells the story of his life, the story of the creation and growth of Alario Group, and the values that distinguish the agency from others. » read more

About Us

The Alario Group is a full-service advertising agency catering to the Hispanic market. It offers creative, production, and consulting services, including research and cultural adaptations, as well as media planning and buying. Alario Group was created in 2002 and has become one of the leading agencies of its kind in the country.» read more